Driving traffic to your website can often seem like an impossible task. Often what works for one business may not work for another and after several attempts with little success, you may begin to feel deflated.
Getting your business name out there doesn’t have to be difficult with new innovations making marketing easier and more fun than ever. Here are our top five simple suggestions on how you can drive more traffic to your website and have fun while doing it:
Create a social community
Take to social media and post, post, post! Setting up social media platforms is a great way to engage with your customers on a more personal level. Social media’s greatest asset is it’s shareability, meaning your customers will (provided it is amazing content of course) share what you post to all their friends and followers. Adding hashtags and staying active on your accounts is important in encouraging your followers to interact with your and build trust and engagement. Mix in some CTA’s linked to your site and watch your traffic soar.
We hate to break it to you, but no one is going to find mybrandnewbusinessisgreat.com.au unless you direct them right to it. The best way to do this is to create awareness and use CTA’s throughout your advertising. Be careful and clever with what platforms you use to advertise – who are your customer personas and where are they right now? What value will they receive from your website, and how do you tell them about that value? Traffic is key, but the time spent on your site shows true engagement.
Use video content
Research has shown that visual material is highly stimulating, encouraging people to retain more information way after the video has ended. This will hold your audience’s attention and if you include a clear message or value proposition encouraging them to visit your website, you’re doing it right.
Email marketing is an often forgotten but incredibly useful gem when executed well. Many businesses lose valuable opportunities to use emails to direct traffic to their websites. Consider strengthening your next campaign with an EDM, reminding your customers you’re there with a hello message or start up a weekly newsletter with links to your blogs. It really is that simple.
Often misunderstood and implemented incorrectly, effective SEO is key to driving website traffic. Knowing what your customers are searching for and being right there for them when they do search, is the simplest way to think about your SEO strategy. Research your keywords, stalk your competitors, create engaging, evergreen content and be the expert in what you really are the expert in.
Keep your strategy clear, simple and be true to your brand.
Follow our five tips to give your business the online boost it needs.