Based in Sydney, Ezy Shades is a leading provider of high quality shade sails and structures. Servicing both residential and commercial sectors, Ezy Shades designs, manufactures and installs custom shade sails in house.
Ezy Shades contacted Studio Matrix to utilise our advertising prowess. On Google Ad Words we had doubled leads and enquiries while halving cost per click, all within a month. We implemented social media advertising to reach specific targeted audiences in order to increase profit for the company.
A rebrand of the company was completed to bring the brand’s look in line with their professional, reliable service. This included a redesign of the logo, an overhaul of the website and restyle of existing advertising and collateral.
The branding is simpler and more appealing to a contemporary consumer. The site overhaul included a complete breakdown to establish the best way to flow information. By organising content into a more manageable system, users are able to fully appreciate what the brand has to offer. This is an industry where ‘word of mouth’ is the best marketing tool. Therefore by focusing on promoting previous works throughout the site users are exposed to a strong portfolio of works at first glance. The updated formatting has greatly helped to generate enquiries and increase sales.
Social Media was employed to increase Search Engine Optimisation and brand awareness within the areas they service.