Cottons is an Australian owned feminine hygiene brand that has been operating out of Melbourne for over 20 years. Now available in over 15 countries, Cottons provides 100% cotton, synthetic free products to women worldwide.
Studio Matrix helped re-brand the Cottons digital identity with a brand spanking new website, an increased social media presence and a strong new editorial direction. Appealing directly to the brands loyal customers through considered social media campaigns and utilising joint partnerships with brand ambassadors helped Cottons to grow their social following.
Curated content for Cottons’ different social platforms help inform followers of their strong ethical positions as well as engage new followers. Specific illustrations and animations were designed by Studio Matrix to reflect this position and to help clarify their social feeds. Instagram advertising was also utilised to increase brand awareness within their target demographic.