Aussie Gossip is Australia’s freshest and fastest growing news and entertainment website. With a diverse readership across Australia, Aussie Gossip continuously provides new, relevant and engaging content.
As a new media brand, Aussie Gossip approached us to build the identity of the brand from the ground up. Our design team came up with a variety of looks to convey the brand and replicated this across all of their promotional material, including their website.
The Aussie Gossip branding is reflective of the ‘new media’ ideology. The design is fun, fresh and bold with a focus on keeping it casual. The look and feel establishes Aussie Gossip as an accessible and easy-going news source.
To increase their brand awareness and market share, Studio Matrix utilised animated advertising and SEO across a variety of sites, as well as developed brand specific watermarks for use on Social Media.
Studio Matrix is continuing to develop the Aussie Gossip brand, as well as their sister brands, Australia Business News and Beauty News.