Amelleé is an Australian design house specialising in contemporary silver jewellery featuring diamonds, natural gemstones, pearls and exotic leather.
Studio Matrix worked with Amelleé to design and build their new stunning new e-commerce store and build up their social media presence. While running successful sales, promotions and loyalty programs, Studio Matrix saw Amellee sales increase, and online loyalty thrive.
The website was strategically designed around the customer with the user experience optimised to minimise the path between product to purchase and generally simplify interaction and movement. The UX overhaul resulted in a simpler, yet more engaging outcome that better represented the quality and timelessness of the Amellee brand.