Ever looked at your Instagram story to see who’s been keeping up-to-date with your daily trials and triumphs? Well, you may have noticed that your friends, family, and even your crush are sitting up the top of the list. But have you ever wondered why? Turns out, Instagram rank your Stories viewers based on how
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I now pronounce you influencer and brand. Yep, that’s right! B&T Magazine says the best way to think of an influencer partnership is like a marriage. B&T recommend getting personal with the influencers you choose to represent your brand because nobody knows your audience like they do. They also say that heavily involving your
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Let’s go back to the marketing basics. If you haven’t already heard, Abraham Maslow is one of our theory heroes and specialises in human behavioural psychology. When we’re working on a new campaign, we need to consider our target demographic and Maslow’s hierarchy of needs may be your key to getting it spot on.
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Being able to conduct business around the globe has become easier in the last few decades. It’s now almost essential for your company to create relationships in other countries. Making contact is the easy part. But how do we act when working with people from another culture? Erin Meyer, professor at INSEAD Business
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When we work in an office environment, it is certain that we will be required liaise with others in the same company, particularly those in our departments. This makes it extremely important that we enjoy working with those around us. Having great relationships with our colleagues will ensure that we are productive and work well
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