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Marketing

These H**s Ain’t Loyal

These H**s Ain’t Loyal

Customer loyalty marketing, which is the strategic promotion and management of existing customer loyalty towards a brand by using incentives, is easily one of the most efficient and cost-effective forms of marketing. The truth is, customer loyalty is a powerful thing. Loyal customers will stick with your brand and defend you if something goes wrong, they’ll talk about you

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On 28.07.2016

Design

What does a graphic designer actually do?

What does a graphic designer actually do?

Ever wondered what it is a graphic designer actually does? Most probably think we just draw pretty pictures or play around on the computer. Some people say, “oh you’re a graphic designer, so you make logos right?” and in a sense we do – but it is so much more. Many a graphic designer has

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On 27.07.2016

Social

How To: Boost Your Creativity

How To: Boost Your Creativity

Creative thinking comes easy to some, but when in doubt, nothing could be worse. Don’t fret, it happens to the very best of us. That’s why we’ve collated a list of simple methods to boost your creativity and get you back on track.

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On 25.07.2016

Design

Anticipatory Design

Anticipatory Design

Have you ever felt so overwhelmed by choice that you simply can’t make a decision? In today’s western world, the average adult battles approximately 35,000 decisions a day. This bombardment of choice weakens our ability to make good decisions and can result in a phenomenon called “decision fatigue”. To combat this “tyranny of choice”, anticipatory

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On 18.07.2016

Design

Making users give a sh*t!

Making users give a sh*t!

So you’ve got a great product? Now how do you make people actually care… Aaron Otani, a User Experience Designer at Opower discusses the four stages of behaviour design. This framework assists designers with understanding the psychology of how people interpret information, make decisions and take action. The obvious goal of any new product is

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On 15.07.2016