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Why Maslow is Our Marketing Hero

Why Maslow is Our Marketing Hero

Let’s go back to the marketing basics.   If you haven’t already heard, Abraham Maslow is one of our theory heroes and specialises in human behavioural psychology. When we’re working on a new campaign, we need to consider our target demographic and Maslow’s hierarchy of needs may be your key to getting it spot on.

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On 31.08.2018

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5 Things Erin Meyer Taught Us About Workplace Culture

5 Things Erin Meyer Taught Us About Workplace Culture

Being able to conduct business around the globe has become easier in the last few decades. It’s now almost essential for your company to create relationships in other countries. Making contact is the easy part.   But how do we act when working with people from another culture?   Erin Meyer, professor at INSEAD Business

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On 31.08.2018

content creationcopywritingDesignMarketingNewsSocial

Why Teamwork Makes the Dream Work

Why Teamwork Makes the Dream Work

When we work in an office environment, it is certain that we will be required liaise with others in the same company, particularly those in our departments. This makes it extremely important that we enjoy working with those around us. Having great relationships with our colleagues will ensure that we are productive and work well

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On 17.08.2018

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How to Optimise your Landing Page

How to Optimise your Landing Page

First things first, what is a landing page? A landing page is the first contact point for potential customers and acts as a standalone web page.   Usually designed as part of a campaign, a landing page is where your paid traffic will be directed to, making the page’s UX extremely important. Your landing page

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On 09.08.2018

content creationcopywritingdigital marketingMarketingNews

Why you need an effective communications strategy

Why you need an effective communications strategy

If you’ve been keeping up with the news lately, you’ll know that our supermarket giants have been struggling to implement the plastic bag ban with Coles being the latest to offer free bags in exchange for customer satisfaction. The bag ban comes as part of an attempt to improve the state of our environment, particularly

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On 03.08.2018