digital marketingUncategorized

We Absolutely Love this Dessert Boxes Campaign

We Absolutely Love this Dessert Boxes Campaign

Ever seen great product that stands out, breaks down traditional barriers, and it’s all for a good cause? Well, I you haven’t then it’s time you did. In light of today’s Breast Cancer Awareness Day, one of our fave dessert places, Dessert Boxes, released an EDM supporting charity CoppaFeel that our office couldn’t stop talking

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On 19.10.2018

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Instagram Finally Took a Slice of GIF Pie

Instagram Finally Took a Slice of GIF Pie

Instagram has finally hopped onto the GIF bandwagon. The platform has introduced the usage of GIFs in their direct messages, clips which are of course powered by GIPHY. It’s a development that seems long overdue as messaging apps such as WhatsApp and Messenger have already been using them since last year. Facebook itself already offered

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On 27.09.2018

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The Ketchup and Mustard Theory: Make Your Advertising Delicious

The Ketchup and Mustard Theory: Make Your Advertising Delicious

If you were to ask someone what the most popular fast food chain in the world is, chances are that they would answer with ‘McDonalds’. In an article by Mumbrella, they argued that the colour scheme used by McDonald’s might play a big role in it, using the mustard and ketchup (tomato sauce to Aussies)

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On 24.09.2018

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Why Maslow is Our Marketing Hero

Why Maslow is Our Marketing Hero

Let’s go back to the marketing basics.   If you haven’t already heard, Abraham Maslow is one of our theory heroes and specialises in human behavioural psychology. When we’re working on a new campaign, we need to consider our target demographic and Maslow’s hierarchy of needs may be your key to getting it spot on.

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On 31.08.2018

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5 Things Erin Meyer Taught Us About Workplace Culture

5 Things Erin Meyer Taught Us About Workplace Culture

Being able to conduct business around the globe has become easier in the last few decades. It’s now almost essential for your company to create relationships in other countries. Making contact is the easy part.   But how do we act when working with people from another culture?   Erin Meyer, professor at INSEAD Business

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On 31.08.2018