Instagram has finally hopped onto the GIF bandwagon. The platform has introduced the usage of GIFs in their direct messages, clips which are of course powered by GIPHY. It’s a development that seems long overdue as messaging apps such as WhatsApp and Messenger have already been using them since last year. Facebook itself already offered

If you were to ask someone what the most popular fast food chain in the world is, chances are that they would answer with ‘McDonalds’. In an article by Mumbrella, they argued that the colour scheme used by McDonald’s might play a big role in it, using the mustard and ketchup (tomato sauce to Aussies)

Let’s go back to the marketing basics.   If you haven’t already heard, Abraham Maslow is one of our theory heroes and specialises in human behavioural psychology. When we’re working on a new campaign, we need to consider our target demographic and Maslow’s hierarchy of needs may be your key to getting it spot on.

Being able to conduct business around the globe has become easier in the last few decades. It’s now almost essential for your company to create relationships in other countries. Making contact is the easy part.   But how do we act when working with people from another culture?   Erin Meyer, professor at INSEAD Business