What is the difference between UX and UI Design and why do you need them? Can you have one without the other and still have a successful and effective website? Lets break it down for you! UX Design (UX) is in reference to the term “User Experience Design” while it’s counterpart, UI Design (UI) refers
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Design and happiness go together like chocolate and peanut butter. People love things that make them happy and Designers love creating things that make people happy. Designers are always trying to create little things that make an experience more enjoyable. Whenever you type anything into Google for example, you get a list of pages where
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Ever wondered what it is a graphic designer actually does? Most probably think we just draw pretty pictures or play around on the computer. Some people say, “oh you’re a graphic designer, so you make logos right?” and in a sense we do – but it is so much more. Many a graphic designer has
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Have you ever felt so overwhelmed by choice that you simply can’t make a decision? In today’s western world, the average adult battles approximately 35,000 decisions a day. This bombardment of choice weakens our ability to make good decisions and can result in a phenomenon called “decision fatigue”. To combat this “tyranny of choice”, anticipatory
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So you’ve got a great product? Now how do you make people actually care… Aaron Otani, a User Experience Designer at Opower discusses the four stages of behaviour design. This framework assists designers with understanding the psychology of how people interpret information, make decisions and take action. The obvious goal of any new product is
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