Introducing the generation of super businesses where all our beloved brands are blurring the lines to offer more services than ever before. Apple are moving into cars, Uber’s launching into the sky and Amazon now offers TV content streaming. But what does this mean for the future of businesses in setting themselves apart from the rest of the market?
Veronika Birnkammer, Marketing Director at Fluent Commerce, gives her advice on how to make your brand stand out from the rest.
Veronika says that while the products and services you’re offering are important, there is a new urgency to create a brand that “transcends” that expectation. Customers are becoming more and more confused about what brands offer with the rapid acceleration of today’s technology opportunities, meaning it’s more important than ever to establish what sets you apart.
Here are Veronika’s top tips to boost your brand;
“Focus on emotion and experience”
Establishing a vision for you brand will help direct your marketing efforts. Your brand personality should be consistent across all your marketing to prevent your customers feeling any confusion or frustration. A well thought out and executed brand personality should be recognisable everywhere, right down to the packaging.
“Limited options for better brand experiences”
Gone are the days where people want endless options. We live in a society where time is of the essence and customer’s often want their choices to be simple. By offering only your most desired or popular products and services, this will eliminate the frustrations customer’s feel when experiencing indecision.
“Demonstrate a social conscience”
Be community-minded and stand for something more. Customer’s love brands that support causes in aim to make the world a better place. This will encourage more people to engage with your brand as it makes them feel good. Veronika says, eco-friendly and sustainable choices are currently trending among many markets.
“Don’t be afraid to pivot”
Time for a revamp? Sometimes our businesses need a change in direction, whether we’re targeting a new demographic, or specialising in a particular product or service. This could be the boost you truly need.
“Invest in content marketing”
Content is king. Establishing your business through originally branded content can position you as a market leader, Veronika says. You may choose to make your content educational and informative about topics specific to your industry.
So, what are you waiting for? Get planning!